In a shift from recent years that have seen tech jobs as one of the most prominent fields for opportunity, the past year showed the rise of human-centric roles to cater to new and urgent needs brought on by the pandemic. LinkedIn’s latest Jobs on the Rise report, a special edition of the career site’s yearly emerging jobs report, saw spikes in hiring for frontline e-commerce workers, health-care professionals, workplace diversity experts and more as the top jobs on the rise that are expected to continue well into 2021.
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For its report, LinkedIn tracked the growth in listings for over 15,000 job titles to find the ones that increased the most in 2020 compared with the year prior; those titles were then grouped into 15 major career trends that emerged from a year, and corresponding job market, unlike any other.
Covid job trends: Health care, living online, calls for diversity
Frontline workers in the e-commerce space, ranging from warehouse workers to delivery drivers to gig workers tasked with personal shopping, were identified as the No. 1 emerging job trend of the year, thanks to a year dominated by shelter-in-place advisories and ongoing social-distancing practices. According to LinkedIn, hiring for these roles grew 73% year-over-year, and workers continue to be in-demand with over 400,000 open jobs in the field right now.
Meanwhile, loan and mortgage experts were also a top emerging job in 2020, following both the rollout of the Paycheck Protection Program loans, as well as increased mortgage demand during the pandemic-fueled homebuying boom.
Several health-care positions are recognized throughout the list, including nurses, health-care supporting staff (who handle processing and administrative tasks for hospitals and care centers) and mental health specialists seeing skyrocketing demand. The pandemic has both exacerbated mental health trauma while, in some ways, removing barriers to access as providers have moved online.
Elsewhere, as other organizations moved online, they had greater need for workers in business development, sales, digital marketing and user experience to ensure their operations could continue in a new space. Hiring for data scientists and artificial intelligence experts remained strong, LinkedIn says, a sign that successful businesses are also thinking about how to safeguard their operations from future disruptions beyond the pandemic.
Following a year of racial justice protests and calls for accountability, many companies are beginning to do the work of addressing systemic racism within their corporate practices. As a result, hiring for experts in workplace diversity increased by 90% compared with 2019, and many expect the corporate push to continue.
Open jobs continue to be in big cities, despite remote work
While early migration data suggests people are leaving crowded cities for more space beyond metro areas, the majority of open jobs continue to be found in top cities including New York; San Francisco; Los Angeles; Washington, D.C.; and Chicago.
“The fact is that cities still contain large populations that need services,” says LinkedIn News senior editor Andrew Seaman. “Until that changes in a significant way, we expect to see robust hiring continue in major metropolitan areas.”
“That said,” Seaman tells CNBC Make It, “with the rise of remote work, we do expect to see a democratization of opportunity and movement of skills all around the country.” He says the share of remote job listings in the U.S. increased by more than 4.5 times over the last year, and as of November, applications to remote jobs made up more than 15% of all applications on LinkedIn.
Furthermore, as the jobs data itself points out: “as remote work and learning have persisted, we’ve seen a continued rise in demand for specialized engineers, particularly for tools and products that help us communicate and stay connected, as well as for education experts,” Seaman says.
What hiring will look like in 2021 and beyond
Hiring trends in the last year will dictate where opportunities are in 2021, Seaman says, and job seekers can take a look at ongoing patterns to position themselves for a new role.
For example, Seaman says, “there is a strong demand for health-care support roles as we continue to navigate this pandemic, such as home health aids, patient care technicians and medical screeners. Many of these roles can be trained for remotely and don’t require a four-year degree.”
He also says job-seekers can pay attention to the types of skills employers are looking for today in building their workforce and businesses of tomorrow: “Our data shows that in the next five years, we’ll see 150 million more technology-related jobs across industries globally, so demand for digital skills is very much on the rise,” Seaman says.
The top in-demand technical skills posted on LinkedIn jobs include web development; video editing; SEO; design thinking; UX testing; statistical modeling and data visualization; Amazon Web Services; and Python. Soft skills, including customer service, team building, leadership, community outreach and time management, are also high on employers’ priority list.
For the months ahead, here are the biggest job opportunities of 2021, according to LinkedIn, based on year-over-year growth and volume of job offerings, as well as the top cities hiring for each role, salary range based on LinkedIn pay data, and whether the field is likely to offer remote positions based on their posted job descriptions.
1. Frontline e-commerce workers
Top job titles: Personal shopper, fulfillment specialist, delivery driver
Hiring growth since 2019: Up by 73%
Where the jobs are: Chicago, New York City, Washington, D.C.
Salary range: $42,000 to $56,000
Remote job availability: Low
2. Loan and mortgage experts
Top job titles: Loan coordinator, mortgage consultant, underwriter
Hiring growth since 2019: Up by 59%
Where the jobs are: New York City, Dallas, Chicago
Median salary: $43,700 to $60,000
Remote job availability: High
3. Health-care supporting staff
Top job titles: Intake specialist, health coach, pharmacy technician
Hiring growth since 2019: Up by 34%
Where the jobs are: New York City, Boston, Chicago
Median salary: $65,300 to $106,000
Remote job availability: Low
4. Business development and sales professionals
Top job titles: Sales consultants, sales operations assistant, strategic advisor
Hiring growth since 2019: Up by 45%
Where the jobs are: New York City, Denver, Atlanta
Median salary: $43,300 to $105,000
Remote job availability: Low
5. Workplace diversity experts
Top job titles: Diversity coordinator, inclusion aide, diversity officer
Hiring growth since 2019: Up by 90%
Where the jobs are: New York City, San Francisco, Chicago
Median salary: $72,900 to $97,000
Remote job availability: Low
6. Digital marketing professionals
Top job titles: Growth hacker, social media manager, search engine optimization specialist
Hiring growth since 2019: Up by 33%
Where the jobs are: New York City, San Francisco, Los Angeles
Median salary: $48,000 to $96,000
Remote job availability: Medium
7. Nurses
Top job titles: School nurse, certified nursing assistant, nursing manager
Hiring growth since 2019: Up by 30%
Where the jobs are: New York City, Los Angeles, Philadelphia
Median salary: $73,000 to $111,000
Remote job availability: Low
8. Education professionals
Top job titles: Youth worker, teaching assistant, education consultant
Hiring growth since 2019: Up by 20%
Where the jobs are: New York City, Chicago, Washington, D.C.
Median salary: $46,500 to $63,200
Remote job availability: Low
9. Digital content creators
Top job titles: Podcaster, blogger, Youtuber
Hiring growth since 2019: Up by 49%
Where the jobs are: New York City, Chicago, Atlanta
Median salary: $46,000 to $62,400
Remote job availability: High
10. Personal and career coaches
Top job titles: Life coach, career coordinator, business coach
Hiring growth since 2019: Up by 51%
Where the jobs are: New York City, Houston, Boston
Median salary: $44,300 to $50,000
Remote job availability: Medium
11. Specialized engineers
Top job titles: Game developer, software engineering specialist, customer engineer
Hiring growth since 2019: Up by 25%
Where the jobs are: San Francisco, New York City, Washington, D.C.
Median salary: $77,500 to $104,000
Remote job availability: High
12. Mental health specialists
Top job titles: Behavior therapist, mental health technician, psychotherapist
Hiring growth since 2019: Up by 24%
Where the jobs are: Boston, San Francisco, New York City
Median salary: $41,600 to $65,000
Remote job availability: Low
13. User experience professionals
Top job titles: User experience design specialist, product design consultant, user interface designer
Hiring growth since 2019: Up by 20%
Where the jobs are: San Francisco, New York City, Seattle
Median salary: $80,000 to $103,000
Remote job availability: Medium
14. Data scientists
Top job titles: Data scientist, data science specialists, data management analyst
Hiring growth since 2019: Up by 46%
Where the jobs are: Washington, D.C., San Francisco, New York City
Median salary: $100,000 to $130,000
Remote job availability: Medium
15. Artificial intelligence engineers
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