REMOTE Marketing Coordinator | The Profession |
The Art of Education University (AOEU) is seeking a highly-skilled Marketing Coordinator to bring people, data, and ideas together to drive attendance, engagement, lead generation, and results for our bi-annual virtual NOW Conference and other events. The Marketing Coordinator will report directly to the Director of Marketing and Customer Experience and will work closely with other internal teams to manage projects, create messaging, and execute activities to create impactful event experiences for attendees. The Marketing Coordinator will serve as the primary point of contact for event marketing; bringing best practices to each event, and carrying learnings forward to the next.
Marketing & Customer Experience Department | What We Believe |
MISSION
We cultivate career-long relationships with art educators. Each conversation is an opportunity to demonstrate our support for their personal growth and connect them with solutions to their everyday challenges, so they can support their students.
BELIEFS
Our team is unique. We hold ourselves to a different standard.
- We write and design for the individual, not stadiums.
- We are inclusive and collaborative. We seek cross-functional input and perspective because we believe ideation and collaboration lead to stronger ideas and better outcomes.
- When developing new ways to communicate we develop for the customer. Then, we can use data to validate.
- We think in the context of the holistic customer journey. Each interaction is part of a larger experience with the brand.
What we believe
- We believe that more engaged students/customers/readers = growth
- We strive to make every interaction feel authentic and handcrafted
- When we make decisions, we optimize to provide rigorous, relevant, engaging learning at every stage of the art educators career
- Marketing doesn’t end when someone downloads content or attends an event. Everything each of us does is marketing.
- People want to be part of a movement. In order for the mission of AOEU to be fulfilled, how can this event, experience or communication help it spread?
- Through every interaction, we aim to provide value.
The Art of Education University | Who We Are |
MISSION
Our mission is simple, driven, and inspiring: We grow amazing art teachers by providing rigorous, relevant, and engaging professional development at every stage of their career.
BELIEFS
AOEU is an innovative and fast-growing institution of higher education serving art teachers around the world. In 2019, we became the first homegrown graduate university in the state of Iowa in 50 years and the world’s first “University For Life,” serving art educators throughout an entire lifetime of learning.
The Art of Education University serves tens of thousands of students, readers, and customers around the U.S. and in over 40 countries. Our Magazine is read more than 800,000 times each month, our events are attended by over 4,000 art educators annually, and we serve over 2,000 graduate students each year.
CULTURE:
Our culture is at the heart of our success as an institution. We believe in a drama-free environment that upholds the ideals of Radical Candor©. We believe that your success is our success. You will always know where you stand and you will be challenged to grow and stretch yourself in ways you never imagined.
LEARN MORE: www.theartofeducation.edu
The Details | Digital Marketing Manager |
Essential Functions
- Coordinate marketing campaigns and activities in support of the NOW Conference.
- Serve as the first point of contact for all aspects of NOW Conference marketing and sponsorship.
- Maintain a culture of collaboration. Break down silos and build relationships with internal stakeholders, vendors, and customers to support impactful conferences, events, webinars, and marketing.
- Execute event promotion across all appropriate channels including paid search, SEO, display, paid social, and webinars.
- Write event messaging and other communications.
- Work closely with graphic design on creative execution necessary to support marketing campaigns and initiatives.
- Participate in review and planning sessions with marketing managers and other internal stakeholders which will inform event marketing strategies.
- Streamline event processes and operations to improve any inefficiencies; make recommendations as needed.
- Continuous research on industry trends, what’s new, what’s next and all things Art Ed!
- Coordinate and build ongoing weekly and monthly marketing emails.
- Coordinate AOEU presence at national, state, local and industry events.
- Provide additional bench strength to the marketing team by coordinating additional marketing campaigns and initiatives as needed.
Analytics and Reporting
- Track and analyze the performance and funnel metrics related to all efforts to continually optimize the performance of our campaigns.
- Provide recommendations to the content team for articles and podcasts that improve SEO and SEM ranking for the NOW Conference.
- Optimize SEO, SEM, and social advertising for NOW and other events and webinars.
Enablement
- Develop testimonials, identify customer stories, and report customer success data for team members to leverage and drive compelling conversations.
- Develop supplemental materials such as sales sequences, one-pagers, and presentations to enable sales, school success, and admissions teams.
- Provide feedback and recommendations for messaging, objection handling, and outreach execution.
Knowledge, Skills, and Abilities
- Strong multitasking and problem-solving skills
- Team player and relationship builder
- Excellent project management skills; detail and results-oriented
- Demonstrated capacity to manage and optimize existing campaigns
- Strong writing, copy editing, and proofreading skills are a plus
Work Environment
The duties of this position are typical of those performed in a home office setting with normal ranges of temperature. The majority of tasks will be performed while sitting at a desk.
PHYSICAL REQUIREMENTS
- Position requires considerable concentration and focus throughout the day.
- Ability to sit for extended periods of time.
- Ability to lift items such as laptops, monitors, and the like.
- When traveling:
- The ability to lift or push your suitcase.
- Ability to carry/lift up to 25-50 lbs of presentation materials for customers or for conference presentations, etc.
VISUAL & TACTILE REQUIREMENTS
- Ability to view computer screens for significant periods of time. The Art of Education University is an online university. Therefore 95-98% of one’s time will be on or using technology.
- Ability to use a laptop keyboard with accuracy.
- Ability to hear at normal levels and through electronic devices such as laptops, earbuds, phones, and the like.
Position Requirements
EDUCATION
- Minimum of a Bachelor’s degree is preferred
EXPERIENCE
- One year of experience in a similar position(s) coordinating marketing for virtual events or webinars or two years of experience in marketing, trade shows, advertising, public relations or communications
- Experience working in a remote capacity is strongly preferred
- Passion for organization, scheduling, and internal communication
- Strong multitasking and problem-solving skills with the ability to work in a team environment
- Writes copy and crafts messaging for target audience
- Builds emails and campaigns with sophisticated automation
- Familiarity with A/B and multivariate testing methodologies
- Familiarity with web analytics and conversion optimization tools
- Comfortable with front-end web development (CSS, HTML, PHP)
Compensation and Benefits
POSITION DETAILS
Structured as a full-time, exempt, and salaried position, this individual will report directly to Deb DuBois, Director of Marketing and Customer Experience.
Compensation is commensurate with education and experience. Payroll is issued on a monthly basis paid on the 15th of the month.
BENEFITS AVAILABLE
Group healthcare plans are available. The Art of Education University will contribute 100% for full-time health, dental, and vision, employee-only coverage, and 70% towards family health, dental, and vision family coverage.
The Art of Education University offers participation, upon hire, of a 401K plan with up to a 4% match of employee contributions.
Appropriate and up-to-date technology is provided.
Unlimited self-managed PTO is offered to full-time members of AOEU. Extended vacations must be pre-approved. Flexibility exists so long as responsibilities are fulfilled and careful planning and communication are evident.
Timeline
THE PROCESS
Persons interested in applying should complete the application form linked below. Applicants are required to submit a short 1-3 minute video explaining why they would like to be considered for the position and why they are uniquely qualified. Failure to submit a video will automatically eliminate you from the application process.
Candidates who make it to Round 2 of the Application process will be required to complete a packet for review, prior to their scheduled interview time.
Finalists will have one final culture interview with the President of the University.
The Art of Education University is committed to taking the time to find the right fit for our positions. This process may be more rigorous than you are used to. We have set up several interview steps to make sure this will be mutually beneficial to both our institution and our next new team member. We hope you take this journey with us!
THE TIMELINE
- Interested applicants should complete the application packet and upload a current resume by February 18th, 2021.
- Candidates selected for an interview will be notified as applications are submitted.
- Anticipated position start date of March 1, 2021
How to Apply | This Is Me |
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